Values and ethics should be the starting point behind the development of any new technology because they are shared and recognised human concepts, they are a significant part of our ‘Social Contract’. This paper is based on the ‘Utilitarian’ approach to ethics which supposes that conduct is right, fair, and balanced if it benefits the majority. That the greater the number of people who are happy and treated justly through an action or non-action, then conduct is right, and that should be the guiding principle behind understanding whether conduct is ethical.
